Check out their page on the offical LFW website http://www.londonfashionweek.co.uk/designer_profile.aspx?DesignerID=1306
Loads of orange in their Winter/Autumn collection - who would have thought orange could look this good!!
Designer names: Sarah-Jane Clarke (sass) and Heidi Middleton (bide)
Origin: Sydney, Australia
Career highlight: “Maintaining our unique and inspiring friendship.”
Background: Sarah-Jane studied at the Queensland University of Technology and was an accountant. Heidi went to Queensland College of Art and Griffith University and worked as an art director before they both set up the label.
Design signatures: “A clash of the bold, the strong, and the obscure.”
How would you describe the sass&bide woman? “Our wearer has an open mind, heart and spirit. She appreciates the beauty in life that surrounds her.”
What is your trademark piece? “A floor-length silk taffeta ikat skirt.”
Name three things that are inspiring you for autumn/winter 2011: “Colour, culture and energy.”
What’s next for your brand? “Our first London store!”
What music is playing in your studio this season? “Boney M!”
